The Digital Crown

COMPUTERS / General, Computers / Internet / General, Computers / User Interfaces, Computers / Web / Page Design, Ebook

In 1997, Bill Gates famously said “Content is king.” Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.

Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers.

This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.

  • Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer
  • Learn both the theoretical and practical applications of content and communication on-line
  • Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business
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The Digital Crown


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Author by : Ahava Leibtag
Languange Used : en
Release Date : 2013-09-17
Publisher by : Newnes

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambli

Crown Duel


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Author by : Sherwood Smith
Languange Used : en
Release Date : 1997
Publisher by : Houghton Mifflin Harcourt

To fulfill their father's dying wish, teenage Countess Meliara and her brother Branaric organize a revolution

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Author by : Reformed Presbyterian Church of North America
Languange Used : en
Release Date : 2009-04-01
Publisher by :

Shadow Crown


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Author by : Kristen Martin
Languange Used : en
Release Date : 2017-10-03
Publisher by :

For most people, the act of killing is intangible. Unfathomable. But not for seventeen-year-old Arden Eliri. H

Cruel Crown


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Author by : Victoria Aveyard
Languange Used : en
Release Date : 2016-04
Publisher by : Orion

Two women on either side of the Silver-Red divide tell the stories no one else knows. Queen Song Queen Coriane

Triple Crown Leadership Building Excellent Ethical And Enduring Organizations


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Author by : Bob Vanourek
Languange Used : en
Release Date : 2012-05-04
Publisher by : McGraw Hill Professional

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The Divided Crown


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Author by : Isabel Glass
Languange Used : en
Release Date : 2005-07-01
Publisher by : Macmillan

Having renounced her life with the royal court to marry the head of the College of Magicians, Lady Angarred Ha

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