The End Of Advertising As We Know It


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Author by : Sergio Zyman
Languange Used : en
Release Date : 2003-12-09
Publisher by : John Wiley & Sons

The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint.

The Fall Of Advertising And The Rise Of Pr


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Author by : Al Ries
Languange Used : en
Release Date : 2009-03-17
Publisher by : Harper Collins

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at

The End Of Marketing As We Know It


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Author by : Sergio Zyman
Languange Used : en
Release Date : 2000-11-07
Publisher by : Harper Collins

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconv