Mass Media Research

BUSINESS & ECONOMICS / General, Business & Economics / Industries / Media & Communications, Ebook

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens–from content analysis to surveys to experimental research–and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach–including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Mass Media Research


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Author by : Roger Wimmer
Languange Used : en
Release Date : 2013-01-01
Publisher by : Cengage Learning

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how i

Mass Media Research


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Author by : Roger D. Wimmer
Languange Used : en
Release Date : 2013-06-25
Publisher by : Cengage Learning

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how i

Mass Media Research An Introduction


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Author by : Roger Wimmer
Languange Used : en
Release Date : 2010-01-01
Publisher by : Cengage Learning

MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethic

Mass Media Research


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Author by : Roger D. Wimmer
Languange Used : en
Release Date : 2000
Publisher by : Wadsworth Publishing Company

This text begins with an overview of mass communication research and ethics of research. It then explores each

Mass Media Effects Research


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Author by : Raymond W. Preiss
Languange Used : en
Release Date : 2013-01-11
Publisher by : Routledge

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects researc

Mass Media And Drug Prevention


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Author by : William D. Crano
Languange Used : en
Release Date : 2001-11-01
Publisher by : Psychology Press

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientif

A Conceptual Framework For Mass Media Research


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Author by : Valerie Tunstall Eldridge
Languange Used : en
Release Date : 1967
Publisher by :

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